#400, £25, is in total contrast to my last red lip, Guerlain Genna. While that was a slippy, creamy, orange-toned lipstick, this is a satin-matte, practically permanent, deep, slightly blue based red. But just because it's totally different, doesn't mean I don't adore it.
This is high-impact colour. It's not in the slightest bit sheer, it's practically Dulux paint. The formula is velvety, but if you want to push the wear-time to the 8 or 9 hour mark without completely drying out your lips, I'd use a little bit of balm underneath. This will still stick like glue.
It transfers on to cups etc., but the transfer isn't evident on the lips at all. After literally 7 hours, inner lip fading may be evident and the finish may be slightly more matte than velvet-satin, but it's still very much there.
This is almost definitely a winter colour. It makes me look pale, but doesn't wash me out or anything.
An oil-based make up remover is an absolute must, followed by an immediate lip balm or moisturiser application. If I'm not careful it can take my lips a day or two to recover. But in my opinion, that's a given, and also a fair trade-off, for a lipstick this matte and long-wearing.
Another highly recommended red.